Quentin Blake logos star on children's outdoor wear to benefit charity

Saturday 8th August 2015

Joules launches exclusive clothing range with Farms for City Children
Quintessentially British lifestyle brand Joules has teamed up with the inspirational children’s charity, Farms for City Children, to create an exclusive collection of hard-wearing children’s favourites. The five piece collection features unique logos by cherished illustrator and Vice President of the charity, Sir Quentin Blake, to make it a must-have for children and nostalgic parents across the country.

Farms for City Children is a fantastic life-changing charity that offers children who live in an urban environment the opportunity to experience life on a working farm in the heart of the British Countryside.

The design team at Joules has worked in conjunction with the charity to design a practical and fun collection of childrenswear that is fit for life on the farm as well as the city, and the unmistakeable signature style of Quentin Blake’s illustrations brings this limited-edition collection to life perfectly.

The exclusive range includes eye-catching classics that are guaranteed to keep children fully protected, whatever the weather, including a 100% waterproof jacket; weather-proof wellies; jersey tops – perfect for layering up, and an adorable baby-gro.

Tom Joule, Joules CEO, comments: “We are thrilled to be working in collaboration with such a fantastic charity. We’re both so aligned in our appreciation of the benefits to children in experiencing and enjoying the outdoors, making this the perfect partnership. Farms for City Children is such an inspirational charity and we fully support the work that they are doing to enrich the lives of children and families across the country.”

Michael Morpurgo, Farms for City Children’s co-founder, says "Farms for City Children were very lucky to have the great Quentin Blake to design our logo all those years ago; and now, to help and support the thousands of city children who come down to live and work on the farm each year, Joules have kindly created a terrific collection of clothes for kids, all designed with Quentin's amazing drawings. To Joules and to Quentin, a huge heartfelt thank you!"

5% of the sale of each product will be donated to Farms for City Children.
The exclusive Joules Farms for City Children collection is available to buy online at Joules.com and in store at Joules nationwide from August 2015.